Google Analytics update:
- The Google Analytics features I have implemented based on Display Advertising (Google Analytics Demographics and Interest Reporting) now allow me to identify the gender, age and interests of visitors to this site. This data is simply used as a tracking agent, so that I can see if my site is being visited by my target audience(s). It will also be used in my media pack which will be shown to potential sponsors and PR companies. It will not identify individuals by name or any other kind of personal detail.
- Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
If you are not in favour of the above you can opt out –> https://tools.google.com/dlpage/gaoptout/